Macedonia Starts Steps Up Tourism Advertising
BalkanTravellers.com
Foreign visitors to the country will receive, upon entry into Macedonia, promotional materials dedicated to tourism, the Macedonian newspaper Utrinski Vesti reported.
The state Agency for the advertising and support of tourism started on Tuesday to install tourism information boards at all the country’s border control points and in its two airports.
The Agency has invited tourist sites, hotels, restaurants, cafés and clubs to supply it with promotional materials to be distributed at border control points.
Macedonia will also advertise itself as a tourism destination in neighbouring countries. Soon, according to the publication, around 100 billboards will also be installed in and around the main cities of Albania, Serbia, Slovenia and Bulgaria.
This campaign is being carried out in parallel with a broader effort of promoting the country as a tourism destination. As BalkanTravellers.com reported, in the past six months several video spots presenting the country’s natural sites, cultural heritage and tourist attractions were produced and shown on international television networks.
The latest, fourth, video in the series, directed by Milcho Manchevski and dedicated to sacral tourism, was recently completed and will begin to be aired internationally soon, the Vecher newspaper reported earlier this week.
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