There isn’t much sense in numbers, however luck Reports are that some label franchisees are stinking about partnering with hip-hop stars…on the grounds that their music includes vulgar language that isn’t “family friendly.”
The franchisees, if you will, even quote the company’s “Golden Arches Code” (yes, they’ve got one)… which states “Partnerships with celebrities and influencers have potential risks of destroying our brand based on data they’ve taken their stance on or Their positions on certain issues are not permitted.
Another section of the law says, “musical partnerships associated with content that includes offensive language in the lyrics” is also prohibited.
McDonald’s dropped a package for its launch Offset and Cardi meal deal …buy at least $7 million in Super Bowl ad time—and it’s been paying off.
Instagram / @iamcardib
Mickey D insiders tell Fortune that there’s been rumblings about the endorsement deal, but since it’s successfully brought in so many younger customers — as we saw last month in Times Square — they don’t expect anything to come from franchisees’ complaints.
For what it’s worth, franchisees own about 95% of all McDonald’s restaurants.
Chief Marketing Officer at McDonald’s Tariq Hassan He said, “We’re focused on putting McDonald’s at the center of culture”…and apparently, that’s exactly where pop culture icons like Cardi B and Offset can take it.
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