“Expanding access to Disney+ to a wider audience at a lower price point is a win-win,” Karim Daniel, president of Disney Media and Entertainment Destination, said in a statement. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their great work with more fans and families.”
Disney said it sees the ad layer as a “brick” in the company’s goal of reaching 230 million to 260 million subscribers over the long term by fiscal year 2024.
But at Disney, a cheaper level could help the company’s most important assets grow faster and bring in more money to help offset higher content costs.
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