Vollmer, who is also an executive producer for Try Guys, I apologize to his wife and fans on social media on Tuesday and admitted he had a “consensual working relationship”.
After rising to prominence on the main YouTube channel Buzzfeed, Try Guys started their own company in 2018. They have gained their own independent YouTube channel since then more than 7.8 million subscribers and 2.1 billion views. They’ve also released podcasts, published a New York Times bestselling book, and toured across the U.S. and make a deal With Food Network on a cooking show based on a popular video series.
Joined by a larger group of characters, The Try Guys are known for their videos that show them participating in new activities such as swimming with sharks or hypnotic on the camera. Although their videos are often mixed with adult humor, Vollmer sought to differentiate himself by creating a personal brand centered around his image as a husband and father. Youtube fan accounts Create super shortcuts Every time Vollmer says “my wife” in his Try Guys videos. Vollmer and his wife Ariel jointly published The Night’s Cookbook, a collection of recipes, and launched an podcast about parenting.
Vollmer has scored partnership deals with companies like Target and The Thomas and friends Children’s toy brand. In Instagram one Ads From last year, he’s been fiddling with drinking glasses and a bottle of baby powder before revealing a doll that looks like him. The doll screams “My wife!” Vollmer sounds when the button is pressed.
“It’s almost schadenfreude. People are incredibly sensitive to irony,” said Colin Campbell, a professor of marketing at the University of San Diego. “By positioning himself in that arena, he has opposed himself and almost made himself a great target for people making fun of him and sharing memes. or any kind of content about it.”
Speculation about Vollmer’s departure circulated widely on social media in the hours leading up to the announcement, and the term “man’s wife” spread on Twitter after the Tri-Guys released their statement. The term is often used for Back to men who have gained fame on the internet by creating content about their wives.
Campbell said The Try Guys could have risked losing advertising partners if Vollmer had remained part of the group. Brands often sign contracts with terms that allow them to re-evaluate the deal if their partner does “anything that goes against the company’s brand values,” such as a relationship with an affiliate employee, he said.
“If I’m a brand, it’s unlikely I’ll want to continue working with them, at least until more information is revealed,” he added.
The Food Network, representatives of Try Guys and the publisher of “The Date Night Cookbook” could not immediately be reached for comment late Tuesday.
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