Hot Wheels is a 54-year-old toy car brand owned by Mattel, described as the world’s leading automotive franchise, representing and uniting all sectors of automotive culture. The upcoming feature built on the beloved IP is billed as High Throttle Action, which will showcase some of the world’s hottest and stylish cars, monster trucks and motorcycles.
The iconic Hot Wheels is the #1 selling game in the world, according to the NPD Group/Retail Tracking Service, with more than 8 billion vehicles sold. The brand has also proven its influence in automotive and pop culture over the years by collaborating with global leaders in automobiles, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Vice President Kevin McKeown and Executive Creative Director Andrew Scannell will lead the film project for Mattel Films, with Vice President of Production Peter Dodd serving as Chief Executive Officer of Warner Bros. Pictures. Bad Robot will be overseen by Motion Pictures President Hannah Minghella, along with John Cohen.
“As a global leader in automotive culture, Hot Wheels has been challenging car enthusiasts for generations,” said Robbie Brenner, Mattel Films Executive Producer. “Fans of all ages are now on the journey of their lives with the incredible talent of JJ Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to turn the legendary Hot Wheels IP into a thrilling story for the big screen.”
“Growing up, Hot Wheels were more than just cars, they were vehicles of our imaginations,” Dodd said. “Today, we at Warner Bros. are thrilled to bring this fantasy to the big screen with Robbie Brenner and the creative team at Mattel along with the brilliant minds of JJ Abrams and Hannah Minghella and the team at Bad Robot.”
Before Hot Wheels became the household name it is today, it was her dream [Mattel co-founder] Elliot Handler, who has been inventing and building toy cars at home in his Southern California garage, added Minghella. “It’s that imaginative spirit, passion, and risk-taking that we want to portray in this movie.”
Mattel Films has also partnered with Warner Bros. Pictures in the upcoming Greta Gerwig movie, Barbie, which is currently in production, and is scheduled for release in theaters in 2023. Margot Robbie stars in the pic, penned by Gerwig and Noah Baumbach, and is producing under the banner of LuckyChap Entertainment. In addition to hot wheels, Mattel Films’ development slate features films based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock’ Em Robots, Thomas & Friends, UNO and View Master And the wishbone. The company is also developing a film called birthday balloonbased on the all-new IP.
Film projects in development at Bad Robot under the Warner Bros. deal include. Discovery SupermanWritten by Ta-Nehisi Coates; ZatanaWritten by Emerald Fennell; An animated adaptation of the famous children’s book by Dr. Seuss Oh, the places you’ll go to, which Jun Cho attached directly. Bad Robot is currently in post-production on the female thriller Netflix movie ifStarring Allison Janney and Gurney Smollett, he’s working with director Matt Shukman on a new movie Star Trek Paramount movie.
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