Travis Scott He still has the golden touch, or at least a very loyal group of fans, because it’s the first merchandise drop since Astroworld went crazy online.
Travis released a new collaboration Friday with pants, jackets, t-shirts and jackets — but the pair of Travis Scott Air Trainer 1 fans who have been in a frenzy, are trying to score some of them.
In fact, the hype was so intense for the shoe that Travis and his team needed to create a lottery to make everything fair.
A source close to Trav tells us that over a million people have signed up for the shoe raffle in just 30 minutes… which proves he clearly still gets it when it comes to merchandising.
Security and the ability to prevent bots from pairing logs was also essential to TS and the team — we were told they worked with web developers to set up anti-bot protection — since it drops one of the most poaching online.
This isn’t for Travis and Nike… We’ve also heard there’s a roar of additional Nike releases next week, including next Friday’s Airmax.
Of course, Travis also had insanely successful releases with McDonald’sFortnite and Cacti hard seltzer flew off shelves when it was launched.
Nike launch is Travis’ first Since AstroworldAnd while the litigation and investigation of what happened continues, Travis slowly began to infiltrate once again into mainstream entertainment… including his performance At the Billboard Awards last week.