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Google likes to treat product offerings like a casual conversation between its engineers and tech-savvy viewers. bone Made for Google Event Thursday is a stark contrast to Apple’s events that rely on high production values and more written and lengthy information. The question is, does Google’s relaxed approach help or harm devices like the Pixel Watch and Pixel 7?
Google launched the long-awaited first generation pixel clock Yesterday, but she only set aside about 7 minutes for her in an hour-long presentation. She spent nearly as long on a VPN and twice on a VPN Pixel 7Photography promotions. This isn’t exactly a traditional way to launch a new line of products you’re interested in!
Google had good reason not to consider the hardware, given the controversy surrounding it. Use watch faces with black borders to hide the thick edges. He didn’t say the 4-year-old Exynos 9110 chipset or whether the 2GB RAM and co-processor would help keep up with the 1.5GB Galaxy Watch 5. And his 24-hour battery certainly never showed up.
Instead, Fitbit CEO James Parke very briefly outlined all the Google apps you can access through Wear OS 3.5 — YouTube Music, Google Photos Slideshow, Calendar, Maps, and Assistant — before explaining how Fitbit Premium works on the Pixel Watch, with background. The viewer considers how to make health tracking more accurate.
And then… they moved straight to Pixel tablet! No more discussion about Wear OS, don’t talk about the material you’re looking at…nothing.
Park’s presence on stage made it clear that the Pixel Watch is the successor who has been promoted to Fitbit Sense 2; The Google fitness smart watch First in the first place, first of all. The Pixel Watch costs a bit more and doesn’t have the same sensors, but by replacing the battery life, it offers a smoother and faster interface.
I have complained in the past about how Apple and Samsung collect so much fitness data but They have no algorithms to analyze data and tell you how hard it is to work; You just have to finish your episodes each day. Google will be the first to give a proper daily readiness score based on exercise data, and this is arguably a game-changer that could help the Watch draw some attention beyond its sleek looks and interoperability with Pixel phones.
Compare Park’s nondescript revelation with the Apple Watch Series 8 and Ultra unveiled last month, with Apple’s brand being super serious about lives saved and sending SOSs. Not to mention noteworthy moments like Apple engineer Craig Federighi working in slow motion toward a new product at WWDC 2022. I doubt you’ll ever see Rick Osterloh ask Google for a similar task.
Apple Live streams are cliched, long, memorable, but mainstream. Google Live really relies on specialized innovations like AI improvements or better call quality – going beyond the basic phone info you find on the spec sheet. Google barely explained why there was a file Pixel 7 Pro is better than Pixel 7 Because it assumes that its viewers already know and do not need the information redundant.
Google and Apple have had very similar problems this year, with Apple having to sell with the same A15 Bionic chip in the iPhone 14 and 13 as a good thingAnd Google had to sell a “new” Tensor G2 chip that’s almost identical to the original Google Tensor for both Pixel 7 phones. Its new Cortex A78 cores beat the old A76s by 0.1GHz, the X1s clocked up about 0.05GHz, and still uses four A55 cores. So Google avoided talking about performance altogether and focused on the new TPU to improve machine learning. Again, the question will be whether this avoidance strategy is paying off.
Google did not allocate time to jab apple For its “new” features that Pixels have had for years, like Always-On Displays and fault detection, and criticism of Apple for not adopting RCS. But as MKBHD (Opens in a new tab) Noted on Twitter, Google has also added some “new” features like Limited Face Unlock And the Cinematic Blur that iPhones already have.
Not to mention that Google’s entire strategy with this event has been to sell its lineup of Pixel products, which is obviously entirely for Apple The method of work with its products. Google has spoken out about common design language and booked an exclusive program for Pixels because it wants to lock you into its ecosystem at the expense of other Android phones.
Will Google’s strategy succeed? We only know 27.6 million Pixel phones They’ve been sold since 2016, leaving the company so far behind Samsung and Apple in sales that it could never catch up. These brands sell every kind of appliance and kitchen sink, and Google may be hoping it can emulate their success by enticing Google fans with a highly intelligent Tensor-powered AI that works across all their devices and powering the Google Home.
In this case, even simple sales figures by the standards of other companies will be a huge victory. So, even if Google is embracing an Apple-like ecosystem, that doesn’t mean it needs to emulate its marketing strategy. It can afford to target a niche audience of tech buffs who don’t need full script production to see the appeal of Google devices. This crowd included most Android Central employees, who all found live streaming simple and straightforward.
I still think the event tried to meticulously avoid the flaws of the Pixel 7 and Pixel Watch. our Pre-event wish list It included topics like fixing the phone’s fingerprint sensor, the promise of more consistent updates to Wear OS, and convincing us that the Tensor G2 wouldn’t make the Pixel 7 series look like last-gen — none of which happened.
And Google is still the company that only Stadia kill And the Pixelbook 2 last month, so what happens if the watch or tablet fails? Will Google still be committed to its entire ecosystem if the experiment doesn’t pay off right away?
But despite the concerns I have, I can at least appreciate that Google hasn’t tried to compensate for these products with flashy presentations and scenes. He just told us what he was most proud of in his new hardware and let the press release do the rest. And I think the strategy will pay off—especially if the Pixel Watch turns out to be the Best Android Smart Watch Available.
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