November 30, 2022

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Nintendo consolidates its European subsidiaries into one large organization

Nintendo consolidates its European subsidiaries into one large organization

Photo: Nintendo

As part of its latest financial report, Nintendo announced that it will merge its European subsidiaries, including Nintendo France SARL, Nintendo Benelux BV and Nintendo Ibérica, SA, into a single organization under the title Nintendo of Europe SE.

Currently, these subsidiaries, as well as Nintendo of Europe located in Frankfurt, Germany, run their own tailored businesses for each country. Nintendo states that the merger will allow to improve business efficiency and speed up decision-making.

NOE will remain the current company, while the subsidiaries in France, Benelux, and Ibérica will effectively cease to exist as individual entities. The company also states that the business of the three merged companies will continue in each of the newly established branches.

To help make things clearer, Nintendo has provided a handy chart showing a before-and-after look at the Europe Foundation:

NOE . organization
picture: nintendo

Here is a look at the timeline for the merger over the coming months:

July 2023 The merger of Nintendo France and Nintendo Benelux into Nintendo of Europe
January 2024 – NOE’s trade name will be changed to Nintendo of Europe AG
August 2024
– Nintendo Ibérica merger with Nintendo of Europe AG
August 2024 – Change of the brand name of Nintendo of Europe AG to Nintendo of Europe SE


This move isn’t likely to make much of a physical impact on customers, at least not right away, but it certainly makes sense from a business perspective. With that said, everything is a long way off, and according to the timeline above, it won’t be completely finished until August 2024.

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What do you think of this move from Nintendo? Do you think the merger will improve business practices in August 2024? Let us know your thoughts on this topic!